What Makes A Good Web Site?

When developing a Web site there are several factors a designer needs to be aware of in order to make the Web site a success and keep users coming back.
The first aspect is "usability" and "findability." When users go on a Web site they want to be able to locate things quickly and easily and be able to use the programs, tools, etc. without any confusion or difficulty on how to operate them.
A Web site also needs to be well organized and neatly laid out, which goes back to "findability," and "usability." If the Web site isn't neatly laid out, structured and organized users don't stay on the site very long because they are not able to find what they're looking for quickly or easily. This problem causes both the designer and the Web site to lose credibility and also steers potential customers away from the Web site causing site revenue to deplete.
In addition to being well organized, structured and neatly laid out, the Web site also needs to be visually appealing. A Web site needs to use colors that complement each other and that help portray the message of the Web site. When the user is on the site they need to feel like things are well designed and that it catches their eye and helps hook them to keep them on the Web site longer and help ensure their return to the site.
A designer also needs to check and test the links for the Web site to make sure the links are in proper working condition and that they link to the right page. Users won't waste their time on a Web site if the links aren't properly working or if they link to the wrong thing.
Also, a good Web site normally contains some sort of search engine or links to other Web sites or links to other forms of entertainment such as different messengers and links to check e-mail, or links to social networking sites, depending on the type of site you are designing and what purpose the site is for.
These are just a few of the aspects that help make a good Web site.