Monday, March 15, 2010

Search Engine Optimization

There are many ways web designers can optimize their web sites. Below I've listed just a few ways to help designers get started.

  1. Fine tuning the TITLE page to include some of the sites keywords
  2. Filling out all META META tags (i.e. keywords, description, and title) appropriately; meaning that the words used are relevant (oftentimes these words are part of the keywords)
  3. Create gateway pages that are specific to the focus of each site
  4. Ensure that site technology won't confuse the search engines
  5. Perform maintenance checks
  6. Include keywords in H1's. H2's and H3's and in the body of the web site
  7. Adding tags to images also helps optimize web sites
  8. Link to other sites that aren't competition
  9. and Link back to yourself

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