Web sites should be easy to navigate and each page should be accessible from the other pages. Links must work and link up to the right things. Also, the page layout should be neatly organized and be appealing.
Layout and design also bridges onto color choices. The flow of the page depends on how well the information is put together and organized as well as the color choices for the font and background. It should be appealing to the viewer and catch their attention enough to keep them coming back for more.
Also, there needs to be enough accurate information to get the message across and tell the viewer instantly what the point of the webpage is. There should also be good use of graphics and pictures, as well as ways to contact the organization.
Images need to be properly sized so that it doesn't take up a lot of bandwidth and cause slow downloading times. If pages load slowly because of pictures or graphics, the viewer probably will leave the Web site and not come back.
Other than that you should look to see if the designer added any multimedia to the page such as videos to help peak the users' interest. It's is always a good idea to include things on a Web site that will allow some interactivity for users.
These are just a few tips to be aware of when critiquing Web sites; there are many others as well.
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