Social Media and the Marketing Mix

What is Social Media?
According to the Web site, Technology in Translation, "Social media can be defined as a set of Internet tools that enable shared community experiences, both online and in person."

Social media also plays a key role in the marketing of products for businesses.

Some of the types of social media that are used in the marketing world today include:

1. Social Networking sites
2. Social Bookmarking sites
3. Blogs
4. Wikis
5. Photo sharing
6. And Presentation sharing
   

Other areas of the marketing world where social media fits in includes the 4 P's:

1. Product- This is the combination of product, service, and experience
2. Price- The value that the customer perceives translated into money
3. Distribution- This is putting the offering in an arms reach of the consumer
4. Promotion- Communicating the offering

ADVANCED STRATEGIES:
According to the Web site, mashable.com, "Advanced strategies introduce or reinforce marketing messages, while pushing a user to another profile or business site." Below is a list of some of these "advanced strategies."

5 Advanced Social Media Marketing Strategies that Mashable.com Suggests Using:

1. Multimedia Usage
2. Integrating Offline and Online Advertising
3. Message Adaptation
4. Local Social Networks
5. And Contests and Discounts