How to Market Your Web Services

When promoting a Web site, there are several categories of strategies that can be used. Some of these categories include: search engine strategies; linking strategies; social media strategies; traditional strategies; email strategies, other miscellaneous types of strategies, and paid advertising strategies.

Search Engine Strategies:

1. Writing description META tags
2. Including your keywords in your different headings (H1, H2 ,and H3)
3. Promote your business on the Internet, and create web pages based on each of your target keywords
4. Write a keyword- rich page title; position your keywords in the first paragraph of your body text
5. Include descriptive keywords in the ALT Attribute of image tags;
   
6. Use keywords in hyperlinks
   
7. Make your navigation system search engine friendly
   
8. Create a site map; fine-tune with careful search engine optimization
9. And promote your video, images, and audio
   

Linking Strategies:

1. Submitting your site to key directories
   
2. Submitting your site to trade organization sites and specialized directories
   
3. Request reciprocal links
4. And write articles for others to use in web sites and newsletters.

Social Media Strategies:

1. Beginning a business blog
   
2. Becoming part of a social media community
3. Promoting your site in online forums and discussion lists
   
4. And asking visitors to bookmark your site

Traditional Strategies:

1. Including your URL on stationery, cards, and literature
2. Promote using traditional media
3. And developing a free service.

E-mail Strategies:

1. Installing a "signature" in your E-mail program
2. Publish an e-mail newsletter
3. Aggressively ask for E-mail sign-ups
4. Send transactional and reminder e-mails
   
5. Send offers to your visitors and customers
6. And exchange E-mail mentions with complimentary businesses.

Miscellaneous Strategies:

1. Announcing a contest
2. And devising viral marketing promotion techniques.

Paid Advertising Strategies:

1. Advertising in an e-mail newsletter
   
2. Beginning an affiliate program
3. Purchasing pay per click ads (PPC)
4. Listing your products with shopping comparison bots and auction sites
   
5. And rent targeted, commercial e-mail lists.